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Genuine

The Helo tagline is: Genuine sauna and steam. It is a position that reflects our history and Finnish roots, but it goes further. For Finns, sauna is a way of life – from early times sauna was the key room in any Finnish household.


Within these walls, being ourselves is easy.

The Helo tagline is: Genuine sauna and steam. It is a position that reflects our history and Finnish roots, but it goes further. For Finns, sauna is a way of life – from early times sauna was the key room in any Finnish household. Once used for cleaning, curing illness and even delivering babies, this form of bathing has become best known for relaxing the body and mind and for providing the ultimate sense of well-being.

The original Finnish sauna (sow-na) is a simple wooden building built close to a well, a lake or the sea. Inside the sauna is a wood-fired heater made of brick, stones or metal. Special stones on the top of the heater radiate healing warmth into the room, pulling in fresh air from outside.