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Reward yourself

Helo’s new tagline "Reward yourself today. Prepare for tomorrow”, sums up our thoughts on the future. 


As the world changes, so do we at Helo

Great things are happening in the world of saunas and steam baths. As the world changes, so do we at Helo. While constantly relying on our experience as the world’s largest sauna and steam company, we feel it is paramount to keep looking ahead. Building on our Finnish heritage and the reputation of a country known for its rich traditions in sauna culture, we feel it is time to rediscover the relevance of the sauna.

The ultimate sauna experience isn’t about the temperature, the humidity or the location. Although it pains us to admit it, the sauna experience doesn’t ultimately revolve around the choice of heater. Ultimately, it is about the individual bather’s experience. It is about the people who choose to use the sauna as an extension of their lifestyle. Those who, every day or once in a while, use the sauna as a quintessential part of their life.

Helo’s new tagline "Reward yourself today. Prepare for tomorrow”, sums up our thoughts on the future. We are convinced that enjoying a sauna – may it be for relaxation, for a sense of community, for aesthetic reasons or for the notion of tradition and ritual – will, in fact, get you ready for what is to come. Tomorrow and in the long run.